Counting people as they go through a certain area gives you limited information. By measuring the duration of stay in a particular area, you can add an extra level of detail to that information. Instead of just counting how many people go through a certain area, you can measure how much time they have spent there and find out if their attention has been attracted.
How does it work
To begin measuring customer stay time, you must define a zone. Zones work as visitor counting lines, but instead of counting when people pass through them, they count when people are within them.
Mavenstat uses thermal and stereoscopic sensors to track people passing by and can accurately determine when a person is present. The technology can work in harsh light conditions such as bright sunshine and total darkness. Privacy is also protected as the sensor cannot see faces and people cannot be identified.
Zone Attendance Statistics
Once the dwell data is recorded, the Mavenstat platform stores it and creates custom charts that show the distribution of time spent in the area.
In retail, displays and product ads can have a huge impact on sales, so it is important to use this valuable space effectively.
By measuring your stay, you can now answer questions like:
- How many customers walked past a particular display, ad, or promotional area?
- How many customers have been attracted? Number of customers who stopped, for example, for more than 5 seconds
- Average duration of stay – have customers stayed long enough to perceive the message you are trying to send?
Using this data, you can objectively compare different areas, product placements, and interior layouts. The technology is especially useful for measuring the success of new concepts in the furnishing and distribution of goods in retail outlets.
By combining the functionality of distinguishing between employees and customers and the ability to measure stay, you can measure the interaction between customers and staff. You can trigger staff presence calls when customers are waiting.