People
Counting

Counting the number of people who visit a store or a shopping center gives essential information on whether the retail space performs to its full potential. Successful management requires a reliable tool to measure success in attracting visitors.

The platform generates real-time statistical analysis to enable timely changes to be taken into account with current user behavior.

The Data

  • Number of incoming, outgoing and currently inside visitors
  • Distinguish employees from visitors for more accurate analysis
  • Outdoor systems that measure traffic in front of the retail store
  • Identifying busiest days and when power hours
  • Managers to optimize their sales performance, to improve sales efficiency, conversion and customer service
  • Retailers to improve their business planning and forecasts
  • Making brighter business decisions by identifying and analyzing trends through the given systematic statistics information
  • Making analysis and assessment of marketing and advertisement campaigns
  • Once the number of customers inside the store (at any given time of the day) is clear, managers could easily improve business and always have the right number of employees to give the best customer service

The Technology

Based on various technologies, the people counting system is an unlimited, easy-to-use platform that could be accessed by all clients who are connected to the Internet. Guaranteed precision of the solution is over 95%, even with peak load of tens of thousands of visitors daily.

Ability to integrate with any type of sales management systems, external databases and BI analysis tools

Demographic
Analysis

Demographic analysis provides invaluable audience information for every retail outlet and is the ultimate tool for measuring consumer behavior.

The platform generates real-time statistical analysis to enable timely changes to meet current visitor demographics.

The Data

  • Age, gender and ethnicity of visitors
  • Outdoor systems that analyze demographics in front of the retail store
  • Which demographic groups should be prioritized
  • What are the largest demographic categories of visitors
  • Which demographic groups visit or view specific areas
  • Analyze and evaluate the success of marketing and advertising campaigns targeting a specific demographic
  • Analysis of long-term trends in consumer behavior based on visitor demographics
  • Determining the most effective product mix based on visitor demographics
  • Identifying customer base to change advertising materials and signage media content that leads to attracting more visitors
  • Analysis of visitor demographics compared to products sold
  • Analyze and identify peak periods for individual demographics

The Technology

Based on video analysis, the demographic analysis system is an unlimited, easy-to-use platform that is accessible to all customers who have Internet connectivity. The guaranteed precision of the solution is over 95% in determining gender and ethnicity and deviation up to 3 years from the actual age, even at peak load of tens of thousands of visitors daily.

Ability to integrate with any type of sales management systems, external databases and BI analytics tools

Zone
Attendance

Zone attendance statistics provides information on the effectiveness of certain sectors of retail outlets. The technology offers accurate statistics on the workload of certain areas – cash desks, promo sections or areas of particular interest.

The platform generates real-time statistical analysis to enable timely changes to be taken into account with current user behavior.

The Data

  • Number of visitors and duration of their stay
  • Outdoor systems that analyze traffic activity in front of the retail store
  • Distinguish employees from visitors for more accurate analysis
  • Which areas attract the most visitors and where they spend their time
  • What are the cold areas in the retail outlet
  • Does the level of interest match the sales
  • Analysis of the location of products and departments in the outlet
  • Analysis of trends and location performance
  • Analysis and assessment of marketing and advertisement campaigns
  • Staff optimization in the shopping places
  • Queue management

The Technology

Based on various technologies, the zone attendance statistics system is an unlimited, easy-to-use platform that is accessible to all customers who have Internet connectivity. Guaranteed precision of the solution is over 95%, even with peak load of tens of thousands of visitors daily.

Ability to integrate with any type of sales management systems, external databases and BI analytics tools

Traffic
Analysis

Traffic analysis provides information on how many vehicles have visited a parking lot or passed through a street or area. Successful management requires a reliable way to measure car counts and visibility.

The platform generates real-time statistical analysis to enable timely changes to be taken into account with current user behavior.

The Data

  • Number of vehicles passing through a given entrance, street or area
  • Number of cars currently in a designated area
  • License Plate Recognition (LPR)
  • Analyze and evaluate the success of marketing and advertising campaigns
  • Analysis and evaluation of parking area efficiency
  • Analysis of the number of cars compared to consumer activity
  • Analysis and identification of peak periods
  • Staff optimization in the shopping place and at the parking lot

The Technology

Based on various technologies, the car counting system is an unlimited, easy-to-use platform that is accessible to all customers who have Internet connectivity. The guaranteed precision of the solution is over 95%, even at peak loads of tens of thousands of vehicles a day.

Ability to integrate with any type of sales management systems, external databases and BI analysis tools

The Service

Subscription Statistics

24/7 access to email subscriptions and manual generation of real-time and past reports

Proactive Monitoring

If any of the monitored devices goes down we will be notified right away and will start working on solving the issue

On Site Maintenance

Regular onsite visits for cleaning, updating, calibration and accuracy tests of systems

Full Hardware Warranty

We will replace any system component at our expense

Service Level Agreement

We will be at your disposal to identify and resolve any issue

Contacts

Office Bulgaria

4 Iskar Str.
1000 Sofia
Bulgaria

Tel: +359 2 4395 171

Fax: +359 2 4395 177

office@mavenstat.com

Office UK

12 Floyer Close
Richmond
London
TW10 6HS
United Kingdom

sales-uk@mavenstat.com